Down the Memory Lane
ABOUT THE PROJECT
Moments in history
Part of fleeting time
Too precious to forget; too unique to recreate
Archive of memories, captured tales
Frozen forever,
Old photographs and places I remember ......
As a native of the cultural capital of Gujarat- Vadodara, I grew up listening to stories of this amazing place. Photographs are a great medium to understand the cultural history of a place. For my print project I am inspired by vintage photographs clicked preserved by my family and archives of the city museum.
This project is an industry collaboration with RGC Inc. Prints for this project are developed for the brand Umbrale located in Santiago, Chile. The design process is based on the trends for SS/ 22 and the colour theory, design language of the brand.
DESIGN PROCESS
1. IDENTIFYING THE THEME
The design process journey starts here!
INSPIRATION BOARD
THEME BOARD
Emotion: Nostalgia
MOOD BOARD
Mood: Warmth
COLOUR PALETTE
Colour Palette formed on the basis of Inspiration, Brand and WGSN Youth Colour Forecast SS 22
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Umbrale's combination of textures and colours, irregular cuts, juxtaposed prints and layered style makes the brand unique
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Signature Style: Effortless relaxed silhouettes with its loose
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fitted clothing items, casual accessories
and overall artistic, creative mishmash of
elements. -
Retro, vintage and ethnic prints with warm and neutral colour palette
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Modern hippie fashion
LOOK BOARD
3. DEVELOPING MOTIFS
Developing Motifs inspired from Inspiration Board, Theme Board and Mood Board.
FINAL PRINTS
2. FORM DEVELOPMENT
Developing forms from Inspiration Board, Theme Board and Mood Board.
4. DEVELOPING SILHOUETTES
24 different silhouettes with 4 motif variation for each were developed. In total 94 silhouettes were developed out of which 16 were finalized.
DIGITALLY RENDERED MOTIFS
5. COLOURWAYS
Developing two colour options for the mother print.
HAND-DRAWN MOTIFS
FINAL COLLECTION
The end of design process journey!