Playful Miniature
ABOUT THE PROJECT
This group project is a hypothetical print development design process under the Advanced Print Design module of Semester 4, for the brand 'The Jodi Life'. The Jodi works with signature bold and graphic prints fused with unique silhouettes. They use traditional Indian block printing methods for their printing process.
Indian Miniature has a lot of elements which are stylized forms inspired from nature. The brand Jodi Life does not work with realistic motifs and work with stylized forms of them. For my development of motifs, I have taken inspiration from the common elements of Indian miniature paintings and composed them in a stylized manner. As the brand already has a lot of stylized motifs inspired from nature, I wanted to offer a stylized composition of the elements.
I have taken inspiration from the flora and fauna found in the Indian Miniature paintings like- Peacock, Lotus blooms, Rabbit, Black buck, Parrot, Trees and Bushes.
Project Collaborators: Meghna Khatri and Shalini Parte of NIFT Gandhinagar
DESIGN PROCESS
1. BRAND STUDY
Researching about the brand and studying its philosophy.
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Hand drawn Motifs and Patterns
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Digitally Rendered Motifs
3. DEVELOPING MOTIFS AND PATTERNS
After developing hand-drawn motifs, digitally rendered motifs were developed.
Creating colour options other than the main colour of the print
4. COLOURWAYS
5. FASHION ILLUSTRATIONS
The design process journey starts here!
BRAND BOARD
A brief study on prints, fabrics, color palettes, silhouettes, and inspirations JODI life works on
CLIENT AND TREND STUDY
INSPIRATION BOARD
On the basis of brand philosophy, current trends and self's passion, deciding on inspiration and colour palette.
2. FINDING INSPIRATION
Minimalist abstracts, maximalist miniatures, soothing lines, energetic colours and forms inspired from Indian miniature paintings to create a playful contemporary design is my main inspiration.
Colour Palette inspired from Promostyl Sumer-Spring 22
HAND-DRAWN
MOTIFS AND COMPOSITIONS
DIGITALLY RENDERED MOTIFS
FINAL PRINTS
PRINTED SWATCHES
Digitally Printed Fabrics on Fine Cotton
The end of design process journey!
Trend Study from WGSN Trend Reports
COLLECTION